Record label case study

• G-Unit Records is an American record label, specialising in both hip hop and gangsta rap. The label was founded in 2003 by rapper 50 Cent. Upon its inception, the label operated as a subsidiary of, and was distributed through, Universal Music Group's Interscope Records. In August 2010, the label added another distribution with EMI. In February 2014, G-Unit Records severed its eleven-year relationship with Interscope Records, and the label now operates under the mantle of Capitol Music Group and Caroline Records. G-Unit Records has a subsidiary label, G-Note Records, that caters to other genres of music, including R&B and Pop
• History: 2003 saw the release of G-Unit's commercial debut, Beg For Mercy, which sold 377,000 copies in its first week of release. It has now sold over 2.7 million units in the U.S. and 6 million copies worldwide. It has been certified double platinum by the RIAA. After bringing in West Coast rapper and Aftermath signee, the Game in early 2004, Spider Loc was also signed, around the time of Young Buck's Straight Outta Cashville release. However, Game and 50 Cent later had a falling out. As a result of Game's falling out with G-Unit, 50 Cent became unsure whether or not to sign any new artists to his "family," how he perceived G-Unit as a group and record label. Later that year, though, the opportunity to sign Mobb Deep and M.O.P.came up.
• Present-2014: On February 20, 2014, Tony Yayo stated 50 Cent "ain't rocking with [him]" and that G-Unit is over. He also announced his retirement from music stating "Too much stress. I flew the world already. Dropped an album. Time to try new things and the Unit not together. Then after what seemed like condescending comments about Lloyd banks and Yayo in multiple interviews, on April 25, 2014, 50 Cent said that due to the recent inside-fighting, G-Unit is currently "dismantled. However, on June 1, 2014, G-Unit reunited at the 21st annual hip-hop fest Summer Jam with 50 Cent, Lloyd Banks, Tony Yayo, Young Buck, and G-Unit's newest member, Kidd Kidd. The following day, G-Unit released a song titled "Nah I'm Talkin' Bout", a remix of HS87's "Grindin My Whole Life", making their comeback official.